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The South Asian population in the UK equates to roughly 3 million people. Based on our customer data we currently have a direct link to 18% of the market. Our typical customer profile is female between the ages of 21-45, university educated, spends on average £300 per outfit and an average of between £40,000- £50,000 on their wedding. Our market values luxury, quality, brand names, and tend to own their own property; this goes someway to explain why this important part of the population represents almost 10% of the total GDP (source: The Centre for Social Markets).
Our direct audience reach and opportunities to see through online and in person is approximately 551,500 per annum.
Event – approximately 6,500 visitors for the India Fashion Week London 2018
Online – average 8,987 visitors per month
Social – 39,957 as of March 2019
Event – 18,326 visitors
Online – average 22,814 per month
Social – 53,572 as of March 2019
Email – 125,000 opted-in recipients
Advertising campaign with TV Channels – 1.1 million weekly viewers
Radio – 500,000+ weekly listeners
Exposure via our promotional campaign.
An exclusive opportunity for you to promote and raise the profile of your brand, alongside the glamour of India Fashion Week London. India Fashion Week London captures the heart of creativity within the UK and beyond, seeking to promote the many talents and capabilities, which the South Asian Fashion industry has to offer. Association as a exhibitor and also showcasing your collection on the fashion catwalk will guarantee a host of opportunities for you to leverage your brand to an extensive high-profile audience.
You will also benefit from the exclusive opportunity to network and entertain clients throughout the program of events.
India Fashion Week London will feature exhibition stands and Fashion Suites on the second floor at Novotel London West, alongside The National Asian Wedding Show which is in its 15th year. The exhibition runs from 11am to 7pm on Saturday 28th and Sunday 29th November 2020.
Secure a coveted spot on the fashion catwalk at India Fashion Week London to showcase your latest designs. With professional models, bespoke choreography, world-class production & theming and seamless execution, the fashion catwalk is sure to leave a lasting impression on all those who witness it.
NEWGEN 2020 DESIGNER PROFILING
The existing creativity of innovative world class designers will be coupled with the NEWGEN Designers Program. This aims to support up and coming designers by giving them a dedicated spotlight.
Newcomers achievements will be celebrated with the best new designers collection being awarded the NEWGEN Designer of the Year award.
Join us and you will have the unique opportunity to associate your brand with the UK’s most high profile fashion event, which will guarantee you exposure to widespread media, buyers from the Asian fashion industry, UK’s A-list, national celebrities, fashionista’s and much much more.