16/17 NOV 2024

Novotel London Hammersmith


The Story

The Platinum Group successfully deliver a suite of events and have strong roots within the British Asian community. For the last 20 years, thousands of Asian brides and grooms living in the UK have invested their time and money with The Platinum Group through their events The National Asian Wedding Show and The Luxury Asian Wedding Show.

In 2014, The Platinum Group leveraged this audience reach by delivering the first season of India Fashion Week London adjacent to the largest Asian wedding exhibition in Europe. The result? Over 6,000 Asians in the UK came to experience the latest fashion trends from across India, UAE and US & Canada.


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Event Outline

India Fashion Week London, brought to you by Platinum Group, has been running for the last 10 years, showcasing the fusion of Indian culture and contemporary fashion on an international platform. Showcasing the latest trends and designs from emerging and top Indian designers, it brings together a diverse array of talent and creativity. From traditional handloom textiles to cutting edge couture, the event offers a glimpse into the rich tapestry of Indian fashion.

With captivating runway shows, exhibitions, and networking opportunities, India Fashion Week London serves as a melting pot of style, innovation, and cultural exchange, leaving a lasting impression on the global fashion landscape.

The 2024 season of India Fashion Week London will be held on the 16th & 17th of November 2024.

The main catwalk event will take place at Novotel London West on the 16th November 2024 at a exclusive VIP evening event. The exhibition takes place on 17th November 2024. 

With India Fashion Week London taking place in the same venue as The National Asian Wedding Show, attendees will also receive complimentary access to exhibitors in the show floors.


Mr RC Dalal, an icon and a pioneer in Fashion and Arts Education was the enigmatic Founder and Executive Director of JD Institute Fashion Technology, India. A man of exuberance and charisma, he touched the lives of innumerable people and transformed their lives by making them follow their imagination. A mentor and a guide by profession, his gamut of knowledge and experience helped JD Institute to be one of the Top Institute in Fashion Technology.

Mr RC Dalal was also a founder member of India Fashion Week London alongside Manny Singh from Platinum Group. To honour Mr RC Dalal for all his efforts, contribution, association and dedication for supporting India Fashion week and taking it to new heights, the “RC DALAL MEMORIAL AWARD” was instituted to confer the top designer talent during the India Fashion Week

Market Profile

The South Asian population in the UK equates to over 5 million people, accounting for approximately 7.5% of the total population. Based on our customer data we currently have a direct link to 18% of the market.

Our typical customer profile is female between the ages of 21-45, university educated, spends on average £500 per outfit and an average of between £50,000-£70,000 on their wedding. Our target market values luxury, quality, brand names, and tend to own their own property; this goes someway to explain why this important part of the population represents almost 10% of the total GDP (source: The Centre for Social Markets).

Our direct audience reach and opportunities to-see through online and in person is approximately 751,500 per annum.

Audience Reach

Direct Channels

India Fashion Week London
Event: approx 3.5k visitors in 2023
Online: average 9k visitors per month
Social: 55k

The National Asian Wedding Show
Event: approx 6k visitors in 2023
Online: average 29k per month
Social: 85k
Email: 125k opted in recipients

Indirect Channels

Advertising campaign on Asian TV channels: 1.1 million weekly viewers
Media partners and advocates Asian Radio stations: over 500k weekly listeners
Exposure via our promotional media campaign which will be spread across TV, Radio, underground, buses, social media, on ground marketing


An exclusive opportunity for you to promote and raise the profile of your brand, alongside the glamour of India Fashion Week London.

We are thrilled to announce that registration is now open for designers and brands to showcase their collections at India Fashion Week London, one of the premier platforms celebrating global fashion excellence.

If you are a dynamic fashion designer or a visionary brand eager to captivate audiences with your unique creations, we invite you to be part of this spectacular event. India Fashion Week London provides a prestigious platform to showcase your talent, network with industry professionals, and gain exposure on an international stage.

Designers and businesses register your interest in taking part in the India Fashion Week show by completing the form below.

Don’t miss this opportunity to showcase your creativity and make a lasting impact on the global fashion scene. Join us at India Fashion Week London and let your designs shine.

Exhibition Stands

India Fashion Week London will feature an exhibition which is located on the first floor at the Novotel London West, in the same venue as The National Asian Wedding Show which is in its 20th year.

The exhibition runs from 11 am to 7pm on Sunday 17th November 2024 Various stand options are available for exhibitors ranging from 3m by 2m shell scheme stands to 3m by 3m stands, larger stands are also available on request.

Stand Prices
3m by 2m stand £1500
Catwalk+ 3m by 2m stand £4500


Secure a coveted spot on the fashion catwalk at India Fashion Week London to showcase your latest designs. With professional models, bespoke choreography, world-class production & theming and seamless execution, the fashion catwalk is sure to leave a lasting impression on all those who witness it.

Catwalk Price
Catwalk £3500 (up to 12 models)

The Global Fashion Design awards comes to London in November 2024, taking place alongside India Fashion Week London. Honouring  and showcasing the excellence in fashion design by emerging and existing designers. 

Fashion designers from diverse backgrounds and regions will have the opportunity to showcase their unique vision and craftsmanship, vying for recognition and acclaim on an international stage. The global fashion design awards will undoubtedly draw attention to groundbreaking designs, emerging trends, and the evolving landscape of fashion.

For participants, this presents a chance to gain exposure, network with industry professionals, and elevate their brand presence on a global platform. Whether established designers or rising talents, the awards offer a prestigious opportunity to showcase their work and leave a lasting impact on the fashion world.

Nominate your brand by completing the form on the website.


further details coming soon…

India Fashion Week is coming to the UAE.

Register your interest by signing up to be the first to hear about India Fashion Week Dubai on the IFWUAE Website.

Catwalk Show Director

Lokesh Sharma conducts shows with Designers based out of India, Paris, Lebanon, New York, Poland, Spain, Qatar, Dubai, Pakistan, London, Kuwait, Morocco, New York, Poland and Germany.

He is known for Show Direction and Choreography for international Designers, Brands, Fashion Awards and Fashion films.

He has recently been awarded as the New Age Show Director Of the year award for the third consecutive year for his extraordinary work in the industry at the most renowned Fashion award event of India and The India Fashion Awards.

Event Organisers

With an impressive portfolio of events, Platinum Group are no strangers to organizing large scale events both within the UK and also around the World.

Established in 2002, The Platinum Group unique service offers complete 360-event management from concepts and idea generation, set build, audio visual, decor and theming right through to a post-production service. In the South Asian market, Platinum Group has worked on many large scale events such as A R Rahman – Journey Home world Tour, Rahat Fateh Ali Khan – Rahat Live concert and the highly successful SLAM The Tour concert featuring Bollywood’s leading A list actors including Shah Rukh Khan, Deepika Padukone, Abhishek Bachan and Madhuri Dixit. In 2017 Platinum have also been the company behind the highly successful Dabangg Tour featuring Salman Khan, Sonakshi Sinha, Jacqueline Fernandez and Baadshah.

This highly experienced team is also delivers Europe’s Largest Asian Wedding Show, The National Asian Wedding Show and also The Luxury Asian Wedding Show.

official show partners

To discuss participation and sponsorship opportunities please contact:
+44 (0) 208 123 6610
whatsapp/mobile +44 (0) 7971 060647

India Enquiries please contact
Lokesh Sharma
+91 99 5006 7279 or +91 94 6056 7279